Current situation and trend of e-commerce in lighting industry

The industry is looking forward to e-commerce more and more strongly, but e-commerce has not completely formed its own climate!

Why are dealers so excited about the development of e-commerce?

E-commerce does squeeze traditional store business, especially the middle and low-end lighting market, which is increasingly affected by e-commerce.

Traditional businesses are getting harder to do, and dealers don't know when to start.

They feel that e-commerce has a growing impact on their lives and the lives of those around them.

EDS several thousand people's congress activity, to the manufacturer stimulation is very big.

They're thinking, why does EDS have so much appeal?

In fact, EDS is not the rallying point, is the Internet tuyere rallying point!

Since the outlet of e-commerce is obvious, why the reality effect is not so satisfactory?

Where is the bottleneck?

How to break through?

The current bottleneck of e-commerce in lighting industry lies in that, in the game between entity and e-commerce, manufacturers are not willing to give up the traditional entity business to develop e-commerce, and at most they just want to find a balance between them.

If you have to choose, most of the traditional channels go well manufacturers have to choose to give up e-commerce.

Why is that?

Because the practical benefits of traditional business are greater than e-commerce, they must choose this way, or the loss outweighs the gain.

But dealers are not.

They face the encroachment of e-commerce on their market share every day, so they have to attach great importance to the power of e-commerce.

But dealers are also in a bind.

First, they are not willing to give up the traditional market share; second, they are not willing to accept the low profit of e-commerce, and they do not want the price of all lamps to be so transparent.

So it is bound to be a tug of war.

Faced with such a fierce game, there are only three outcomes: either tradition overcomes e-commerce, or e-commerce overcomes tradition, or even even.

Is there a pattern of convergence?

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In the development of e-commerce, many problems have always puzzled the industry: who should the manufacturers do business with?

Dealer?

Consumers?

Who should dealers do business with?

Professional buyers?

Designer?

Water electrician?

Consumers?

Who should the operating platform do business with?

Manufacturer?

Dealer?

Consumers?

The government?

Industry?