Lighting industry "Internet +" multiple transformation to seek breakthrough

New couplet li crystal goods lamp act the role of a factory before 7 months this year saved the outlet rent of more than 400 thousand yuan, originally, general manager zhu riqing is in on the predicament that the client decreases gradually, removed the outlet of more than 800 square metre last year, transfer sale to the network, saved already rent, got good sale achievement again.

Reporter recently visited learned that in recent years, the lights are enterprises encounter "customer is intercepted on the Internet" shop, outlets cold and cheerless, order down, the development of the high cost of rent and other bottlenecks, traditional the management mode of "+" factory outlets + napa stores have been unable to meet the demand of market development, a group of focus lighting products Internet + electric business platform, lamp act the role ofing industry accelerated by Internet + seek trade pattern breakthrough has become a trend.

advice

Use "Internet +" to build a credibility system

In the process of visiting enterprises and e-commerce platforms, operators have repeatedly mentioned the "integrity construction" of the lighting industry.

Chen shanjing, general manager of dengdan.com, said that in recent years, the logistics incidents in the ancient town have caused some adverse effects on the business environment of the town.

In Chen shanjing's opinion, the logistics running away event is the product of the traditional business model. Before receiving the products, the dealers are not willing to directly send the payment for goods to the manufacturers, and the manufacturers are not willing to easily deliver the products before receiving the payment for goods, so there is the phenomenon of "middleman collecting payment" which does not belong to the logistics party.

Chen shanjing says, lamp lamp net developed the 3rd party to trade to assure a platform at present, in order to put an end to "run away" phenomenon, strengthen lamp honest management public praise.

After the purchaser places an order with one click, the purchaser pays to daneng.com platform.

When purchasers click to confirm receipt of goods, the account will be automatically transferred, the company does not participate in product operation, and the capital is closed flow.

Dengdan.com ACTS as a consignment sales platform and trade guarantee role, as a third party supervision.

Xie xiangming, general manager of denggou, also believes that "integrity" should be promoted through the development of e-commerce platforms.

For example, in addition to the third-party guarantee, they plan to let small and medium-sized enterprises unite to jointly design the supply standard of the industry, and lead everyone to comply with it through "benchmark" enterprises, so as to change the practice that the buyer blindly sets the reserve price and the seller gets the order at a low price to reduce the quality.

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Enterprises use "Internet +" to break the traditional pattern

Explore the factory + e-commerce model for enterprises with poor operating efficiency

Xinlianli crystal lighting factory is a lighting enterprise in guzhen, which has been operating for many years.

In recent years, with the decline of foreign trade orders, enterprises began to turn to domestic sales, so in the ancient town set up more than 800 square meters of exhibition hall, become the main place for merchants to choose and place orders.

The monthly rent for the exhibition hall is as high as 60,000 yuan, which does not include the cost of decoration.

Zhu riqing, general manager, said that in previous years, when the business environment was good, such high rents could be used to get orders, but by last year, fewer customers came to visit.

Zhu riqing learned that the old town to see the lights of a dial a dial of merchants, are transferred to the e-commerce platform.

After careful consideration, he thought it would be difficult to support the market without removing it.

So the physical store into a "lamp lamp net" on the self-run shop.

At present, after nearly one year of cultivation, it has basically realized the development from the traditional mode of "factory + outlet + franchise" to the mode of "Internet + factory".

Another ancient town lighting enterprises - flange emperor lighting, known for the production of marble lamps, the implementation of domestic and foreign sales on two legs to walk, export accounted for about 30%, and domestic sales of more than 100 stores throughout the country.

In the past two years, the flange emperor lighting has encountered the same development dilemma, especially the foreign trade orders dropped badly, in the transformation and upgrading of the road, in addition to the use of their own development of the online mall, chairman wang yinshan said is also considering the presence of two or three lighting industry influence good e-commerce platform, to attract more customer flow.

The novice does not set up shop, directly rely on the Internet sales

If Internet + is the innovation of marketing mode, then the development and design of alternative products is product innovation.

Under the situation that some enterprises are faced with operational difficulties, there are still many entrepreneurs who choose the lighting industry. If they still follow the traditional mode, it would be tantamount to knowing that tigers prefer tigers to tigers. Therefore, this part of enterprises from the very beginning use the Internet to expand the market and reduce the cost of brick-and-mortar stores.

In 2010, xian cheng entered the lighting industry to start his own business. He registered shenzhen yixuan lighting co., LTD., whose production address is actually ancient town.

Before the first into business also in the ancient town lighting industry "soak" for a few years, the market is quite understanding, business on the e-commerce platform.

In the case of fierce competition for traditional products, the company chose "original ecological lamps" made of bamboo and rattan as the main products.

Bamboo lamp, cane lamp belongs to minority to change a product, a lot of consumer do not understand, worry about a few months to go bad, choose rarely;

But such products have been welcomed by themed restaurants at home and abroad.

Through the e-commerce platform, he walks on two legs of domestic and foreign sales, and his products are not only sold to all over the country, but also to Europe and America.

Although his business is spread all over the world, he has no franchisees and no physical exhibition halls. His products are directly displayed and sold on the Internet platform in the form of pictures from the factory. At present, taobao, jingdong, baidu, 360 and other platforms have business volumes.